Point Zero
Website
Accessibility
Elegance
Personality
Modernity
Sobriety
Efficiency
Support
R255 G255 B255
#ffffff
R235 G235 B235
#ebebeb
R30 G30 B45
#1e1e2d
R234 G34 B46
#ea222e
Second font
Europa Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890.",&?!()
Second font
Europa Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890.",&?!()
Main font
Europa Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890.",&?!()
The font
The language
The color palette
The font
What about?
An optimal shopping experience through effective ecommerce pages
Brand-specific content and values to build a relationship of trust
Presentation of collections and collaborations through lookbooks
Fashion advice to assist the customer in its shopping experience
An optimal shopping experience through effective ecommerce pages
Une mise en avant claire et rapide des informations sur les biens
Un site de caractere qui respecte le caractere sociale
Une fonctionnelité de recherches de biens pour u ciblage rapide
A homepage introducing to the studio and its services
The design
- The website offers an accessible and user-friendly experience including:
- a navigation designed for a smooth user journey
- a quick and intuitive access to products
- a checkout process that leverages the performance of Shopify
- UI plays with contrasts. While the color palette and typography reflect the understated nature of the branding guidelines, the aesthetics assert their character through images that boldly utilize space, thereby enhancing the product.
- Featuring rich and diverse content, the website experience varies according to its nature:
- Engaging, with pages that reveal style tips and guide consumers
- Visual, with pages showcasing new collections and collaborations
- Authentic, with pages that introduce the brand, its history, and its values
Services
UX Design - Wireframing - UI Design - Content creation
Objectives
- Offer users an optimal online experience
- Align the brand image with the quality of the products
Need
- Redesign of the ecommerce website pointzero.ca
Point Zéro is a Canadian leader in ready-to-wear clothing. The brand is known for its quality and its clothing unparalleled comfort, all at an attractive price.
After having reinvented itself for over 40 years, the brand is nevertheless specialized in winter coats, its flagship product since its creation.
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